The European Union (EU) has drafted a directive to empower consumers in the green transition. It aims to better protect consumers against misleading practices and provide them with clearer information. Originally published by the European Commission, the draft underwent amendments on December 15, 2023.

 

The EU is making major strides in tackling greenwashing and encouraging sustainable consumption! With new regulations, they’re aiming for:

Clearer and More Honest Labelling:

• Bye-bye, vague claims! “Natural,” “eco-friendly,” and “climate neutral” will only be allowed with proof of excellent environmental performance.
• No more fake sustainability labels! Only approved schemes or those established by authorities will be valid.
• ✅ Guarantees get a spotlight: More visible information and a new extended guarantee label.

⏳ Encouraging Products that Last:

•  Unproven durability claims are out! Companies now have to back up their longevity promises.
• Hiding product weaknesses is forbidden! Companies must be transparent about known durability issues.

This is a big win for consumers and the environment! No more confusion, misleading claims, or products designed to break quickly. We can now make more informed choices and support companies truly committed to sustainability.

 

🔜 Next Steps

While the directive awaits final approval from the EU Council, its implications are already reverberating across industries. In the coming months, member states will integrate these regulations into their national laws, marking a decisive shift towards more responsible consumer practices. Interested? Let’s chat!